Inspiration Of WAL-MART Supply Link Toward Our State Large And Medium Retail Enterprises

The text fully study management method of Wal-mart supply link and analysis status of national retail enterprises. It shows reforming ways and inspiration toward national retail enterprises according to management of Wal-mart supply link.It analysis its mode of supply link management and its operation character first, then, study problems and status of our national retail enterprises. It points out that our national retail enterprises had to face challenges, enlarge it scale, form advantage of capital lead, strengthen creativity etc. We should adopt modern information technology to emphasize distribution center, strengthen management of supply link, improve level of management, cultivate human resource ect.The public success rule of Wal-mart is that purchase good by lots with lowest cost, then distribute proper amount of goods to each store in proper time. Wal-mart essentially use reformation of information technology and multi-enterprises supply link management to follow this rule. Therefore, Wal-mart find success key among severe competition.Wal-mart reduces cost of goods storage by operation of supply link management, and it even close zero storage, which fully save its management cost. It reduces its purchase management by simplifying it process. Suppliers establish it long-term and steady partner relationship, which bring them more favorable policy.Wal-mart was one of the most influential enterprises since 19 century Petrol Company. Wal-mart grows with high speed even during economicstagnancy by its high operation of supply link management. It steady USA inflation to some extent with its continuous low price of commodity.In recently years, the developed supply link management operates its production and circulation. Its aim is to present best service and and Max. additional value with lowest cost through cooperation of trade partner. Characters of supply link form a enlarge enterprises. It is far beyond scope of a manufacture plant. We can realize and master its regularity and function. It refers to every aspect of enterprises management, and it is a multi-field management. We should study and learn this new type of concept and mode of management as it has deep meaning toward our national enterprises.First, perfect logistic management system is the strongest support of capital control of Wal-mart. Second, effective marketing cost forms main part of Wal-mart cost control system. Basic requirement of Market competition is that we must fully understand market and goods information, and react as soon as possible. It is necessary to deal with information system if we want to get this goal. Information management can not only make the enterprises get sales condition, storage condition and market sales trend from example of Wal-mart. Wal-mart gets the competitive advantage by using information management. Every one knows that Wal-mart transfer message by commercial satellite. Our retail enterprises is not as big as Wal-mart, and not need to use commercial satellite, but it is necessary establish an efficiency information platform.Our national retail enterprises face severe buyer market environment, and challenge of entering WTO. Then, it has become our main task at present how to change concept, strengthen its competition through reformation. Wal-martpresents a good example. Now we are facing good chance and we should try our best grasp the opportunity.We should follow ways below to improve our national supply link management:1. Change concept of supply link2. Strength enterprises credit education and cooperation3. Avoid uncertainty4. Optimize logistic distribution system and strengthen storage management.5. Change substance management to information management by using EDIThe text points out the detailed method in how to reform our national retail enterprises by study supply link management of Wal-mart. The author thinks that the goal of enterprises with high quality is to increase its competition and fully use advantage sources of other enterprises. It shows its necessity of existence of medium and s...