Research Of Drugs Distribution Channel Management Of LH Pharmacy Co.

With the national basic reforms on insurance system of medical treatment, sanitary system and circulation system of medical treatment, the pharmacy enterprises of china are faced to more competitions and challenges. More and more pharmacy companies have focused on the construction of drugs distribution channel .Because of the quality-similar tendency of the prescribed medicine, together with government' s actions on forbidding the prescribed medicine Ads in the public media and decreasing the pharmacy price, the construction of drugs distribution channel in the 4Ps marketing strategy has become the significant factor which contributes to the surviving and development of pharmacy enterprises . So the writer tries to find a way to solve the problems existing in the drugs distribution channel of LH pharmacy Company, by means of analyzing the present condition of drugs distribution channel of LH Pharmacy Company, studying the . mode of drugs distributionchannel , and inquiring into the methods of drugs distribution channel management.This paper begins from the studying of LH Pharmacy Company. Except the preface and the conclusion, it is divided into four parts. The first one mainly introduces the common mode and developing tendency of drugs distribution channel, including direct selling mode, direct managing mode, representation mode, managing and selling mode, whole-buying mode, deep-distribution mode. Meanwhile, the first part analyzes the developing tendency of pharmacy enterprises. It is estimated that the main trend in the future will be DTC channel mode, DFC channel and selling in the internet mode. The second part is mainly connected with the analysis of the present situation of pharmacy industry, including the developing condition of the whole global pharmacy industry, the present condition of Chinese pharmacy industry and the main problems arised in our pharmacy companies .The third part is concerned with the analysis of the present situation of drugs distribution channel of LH Pharmacy Company. Writer introduces the background and present situation of LH Pharmacy Company , describes its distribution channel mode and finds out the main drugs distribution channel problems in LH pharmacy company . The fourth part is to find the way to solve the problems occurred in the distribution channel management of LH Pharmacy Company. According to the situation of LH Pharmacy company, the writer chooses the deep distribution mode and designs the working-procedure . Meanwhile, the writer find some ways to solve the problems about the management ofprice and distribution channel order of the LH Pharmcy Company.In this paper, by means of probing into drugs distribution channel mode of pharmacy company, the writer try to find out a suitable model for LH Pharmacy Company , to find out a reasonable method to solve the problems arised in the drugs distribution channel management of LH Pharmacy company. What' s more, I' d like to provide some reference value on channel management of pharmacy company at home.