Study Of Distribution Channels In The Network Environment

The channel of distribution is a bridge that links manufacturers with customers. The channel of distribution changes with the alteration of foreign circumstances, especially in the era of internet. The internet is not only a kind of new technology and medium, but also the new resources of the channel of distribution. The new resources are not identical with the channel of distribution before. It modifies the frame of the channel, the relations of the channel, and the management of the channel and so on. This paper researches the channel of distribution based on the internet environment.The paper construction and main is as follows:Chapter I , preface. This describes the backgrounds, the current foreign and domestic researches, the contents and methods of studies.Chapter II, the electronic channel of distribution in era of internet. In this part, the paper describes the superiorities of the electronic channel of distribution, potentialities of development, types of development and it does not substitute for the traditional channel of distribution completely with some foreign factors of restriction.Chapter III, the channel deign under internet environment. This part is one of the most focal points. Firstly, this part describes the restricted factors under internet environment and the principles of the channel deign. Secondly, this part describes some kinds of models of the distribution channel under internet circumstances. Then, describes the design steps of the distribution channel under internet environment.Chapter IV, the management of the distribution channel. This part is also one of the most focal points. With introduction to the internet, the management of the distribution channel has been changed from the management form to the content. So it is very important to strengthen the management of the distribution under internet environment.