Tourism Culture Resources And Tourism Planning--Take Ngari In Tibet As An Example

The Western region of china is the main region of origin of Chinese ethnic group, and the broad region, which different minority nationalities live in compact communities. These areas have not only long history, numerous nationalities, splendid culture, but also abundant tourism & cultural resources which have a very high grade. The tourism development in western region of china is important to the exploit and development of western area, and has great importance in Chinese tourism development in 21st century.In the different resources of western region, tourism culture resources have very distinctive characteristics and monopoly status. The exploit and utilization of these kinds of resources will not only let them become attractive tourism items but also let them be protected and exploited step by step.On the one hand, culture distinction will give rise to great tourist demand. The tourist demand is mainly due to spiritual entertainment and development demand, and is the product of certain cultural backgrounds and the result of cultural motivation. The tourism culture is a process of mutual function of social culture in both tourist departure area and tourist destination area. Tourism culture resource is a kind of humanities tourism resources, include many historical relics, nationality customs, religion, etc. Tourism planning is to satisfy tourist demand, availably exploit tourism culture resource, form a scheme of operating tourism development.On the other hand, this paper deploy some fundamental research approaches of tourism research, do some preliminary theoretical research in tourism culture and tourismplanning, combine the actual situations of Ngari in Tibet with such theories, in order to solve the problem of how to take advantage of these culture resources for tourism planning. Furthermore, this paper mainly probes into such five aspects as tourism planning idea, tourism image design, tourism product design, tourism merchandizing, tourism sustainable development.Consequently, this paper want to analyze the actual situations of Ngari, in order to clarify and solve some practical issues, such as, pay less attention to exploit local culture and unearth less distinguishing culture. In a word, the destination of this paper is to protect the local culture of tourism places, rationally plan tourism places and stimulate the sustainable development of western area of china.