A Study On Typical Start-up Business Of Students In Tsinghua University

According to history of world-class university development, venture activity have made enormous contribution to the development of the school. Therefore, studying student's start-up business will have realistic meanings to the development of Tsinghua University. Pay close attention to their development, success or failure, can offer reference for the student entrepreneur later. The report consults five stage models of Reyna G's and four stages of Holt's. Then depict the life cycle curves of the start-up enterprise. Based on the course model of Timmons and Wickham (Philip A Wickham)'s, and relevant venture management theory, the report carry on concrete and detailed analysis to venture life cycle activity of 12 typical start-up businesses.At last the repoert draw the enlightenment of student venture activity: choose to enter suitable trade, market-oriented, remedy the weakness of marketing ability, train and get venture intelligence, etc. The conclusion of the report draws the factor of key to success: First, venture is driven by the chance. These student's venture enterprises establish on about 1996 to 2000. The chance of market, technological, policy, and consumption demand change appears at the same time; Secondly, brilliant venture team. After working for one or two years, that help to starting–up business greatestly; Third, strategic adaptive capacity. The venture enterprise is in a changeable environment; the direction of the company may be adjusted at any time; Fourth, the resource and environment. The venture enterprise of students in Tsinghua should try every means to utilize various kinds of resources of Tsinghua University effectively; Fifth, the venture enterprise should be organized in the studying type. Learning ability is the survival ability of start-up business.