A Study On IT Strategy For Shenzhen CE Star Co., Ltd.

CE Star is an Import & Export trade company dedicated on Power Module products as the distributors of foreign manufacturers. According to her own experiences, CE Star is now taking IT Strategy as the corner stones of the business strategies. After the analysis of the issues inside and outside of the company, the paper comes to the IT Strategy of three steps or say three periods for CE Star and finally the methods to bring the strategy into reality. Chapter One and Two are the introducing of the company and the business background. In the 3rd. Chapter we discuss and analyze the chaos and problems of the management and information flow of CE Star, mostly in sales, logistics, finance and business administration, which are the reasons for worse and worse situation. The power module market and four competitors in the market are analyzed in Chapter Four, and the conclusion is clear that the Information Technology should be the most effective way to help CE Star finding a way out.In Chapter Five, we describe the 3 steps IT strategy as: 1) Set up ERP system as the core of the IT system; 2) Build up the Enterprise Information Portal based on Web technology to help the information flow smoothly between CE Star and those cooperation companies; 3) Be ready for the Supply Chain Management to make the Supply Chain most valuable. And the methods and some key points how to take the 3 steps one by one are discussed in detail within Chapter Six. The CE Star Co., Ltd. needs the IT strategy to be the guideline on the development way for the organization in the future. Hope this paper will be helpful for CE Star and maybe other similar trade companies, both theoretically and practically.