Ccb Hexi Branch Company's Business Development Strategy And Business Strategy

With the rapid development in the globalization of business, there has been radical changes in the financial world. As the largest developing country, China will inevitably merge into this trend. On Nov. 11, 2001, China formally announced its membership in WTO, the foreign banks and giant financial institutions have been striving to step into this new market, which definitely will have an enormous impact on the financial situation in China. Facing these challenges, commercial Banks are stepping up efforts to go through the intense competition, they are restructuring to organize credit loans to achieve maximum gain by cutting all possible costs. For a long period of time, Chinese financial organizations have been directed by the government who were considering the whole country's economic systems. Therefore these organizations are not quite aware of the role of marketing, and arent prepared to provide a medium or long term strategic planning. Under this circumstances, it is crucial for the banks to develop the specific strategic plans beforehand, in order to adjust themselves to the changes and to meet customer's demands.Considering the situation factors and starting from them, the thesis tried to give it perspective in the strategy of the business's development of Construction Bank, Changsha Hexi Branch, and give a detailed PEST analysis. The thesis starts from the current situation Changsha Construction Bank, Hexi Branch is feeing, and states the business's development, sets a five-year goal and puts forward hs operation plans. This is crucial for the bank to have a healthy steady and continuous development.The corresponding data have been collected for more than one year, the author hope the opinions based on the theory and experience are valuable for the innovation and development of Construction Bank, Changsha Hexi Branch.