This paper concisely introduced software protection industy, including software product market, software protection product market and leading competitor. The paper mainly introduced the development history, the prodcut series of softdog, software-key and info-security, product sales model and sales problem of Feihong Corporation.The paper mainly analyzed which factors would be considered and how Feihong corporation design high efficient sales structure , in order to face the latest competition. Finally, the suggestion for designing sales structure of Feihong Corporation was given. The new sales structure, close to product sales structure, was put forward for Feihong Corporation. Some transformation was given to new sales structure. One is that softdog and software key business department combined to make software protection product department, the other is that the position of sales manager, distribution manager and technique support changed into the one of pre-sale engineer, after-sale engineer and distribution.
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