Dalian Burton Motor Co., Ltd. Product Structure Adjustment

Production sales targets must adapt to the demands of the marketing . A company sells its products in the market. Products strategy is one of the most important strategy of enterprise. Dalian Brook Crompton Motors Co. Ltd. is a joint venture of British invensys group and Dalian Second Electric Mathinery Works. It have all kinds of products of Dalian Second Electric Machinery Works and Brook Crompton 's "W" series motors. What kinds of products should be developed ? How to change products structrue ? How can we get the lowest cost, the highest marketing owner rate , products structure is most important, all these are placed on the table of Dalian Brook Crompton Motors Co. Ltd. '5 senior managers. Marketing segmentation, customer value, market forecast and how to decide the products strategy can give us a good method.This article analysed the market circumstance, the customer, the market forecast of Dalian Brook Crompton Motors Co. Ltd. , all these are helpful in makeing decision of products strategy , so this article put forward my opinion on how to enlarge market owner rate. Producing method of Dalian Brook Crompton is that small quantity and large amounts of variety , the cost is always in the high level . We have never had lower cost advantage than our opponent , if we could not have advantage that the joint venture should be die , now new production structure should make Dalian Brook Crompton have advantage of cost and quality , make it competitive to the contender.