Jinan Iron And Steel Product Structure Adjustment

The main contradiction of iron and steel industry currently in China is not only quantity, but also variety and quality, illogical structure. This article discusses how enterprise achieves the most benefit by adjusting product structure effectively in present condition of economic development.For a long time, Ji Steel seeks the model of output benefit, which leads to product structure not reasonable , carbon steel and building steel occupies the proportion of 85%. This case can not resist market risk well,especially after China joining WTO. So adjusting product structure is necessary and urgent.This article tries hard to search for the appropriate product structure for Ji Steel by means of market probe and methods research for product structure adjustment. And provides proposal for product structure adjustment and supporting condition innovation.This article is divided into four parts.Firstly,preface,which discusses the principle and necessity for product structure adjustment. Secondly, the present product structure analysis, including present conditions, market and competition,the trouble for Ji Steel present product structure. Thirdly, the defining for Ji Steel new product structure , including way analysis for product structure adjustment and the defining for new product structure. Lastly, the innovation for supporting condition of product structure, including the cause of formation and the countemeasures according to the cause of formation, such as optimizing and adjusting the organization structure of enterprise elevantly. Improving the flexibility that can shorten delivery time and assure the adjustment of product structure.This article studies the adjusting direction and adjusting countemeasure in Ji Steel by means of the theory of Competitive Strategy, BCG matrix , GE matrix and the theory of Modern Organization after analyzing the market surroundings of steel product.This article achieves the following conclusions :The adjustment of product structure is necessaryExploiting new product is important for enterpriseThe adjustment of enterprise organization structure etc will assure the adjustment ofproduct structure...