Strategies For The Development Of Transnational Giant Automobile Enterprises In Our Country Within The Background Of Globalization And Our Solutions

With the economy globalization, it brings along the closeness of our economy with the international's. Therefore, we should consider our country's development of all walks of life within this background. Our automobile industry has been covering for five decades since 1949 when we established our own auto industry. During these decades, we had poverty and blankness pioneering stage as well as constructive growing stage.This thesis is taking economic globalization as background. It introduces history of the global automobile industrial development and current situations at first, then regard German Volkswagen, American GE and Japanese Toyota Motor Corporation, have introduced these giant transnational automobile of development strategies in our country under globalization background. And I have given the contrast analysis of the competitiveness of them.With Volkswagen, transnational automobile giants, such as GE and Toyota, etc. enters China by way of joint-venture one after another, and in China's localization production, the auto industry of our country has changed greatly. Among them, the output and sales volume of the automobile grow at top speed; the product structure of the automobile is more rational; Enterprise's production concentration degree and occupation rate of market are rising constantly; the quantity of recombination enterprises increase constantly, all of which makes people delightful. But there is existence of a lot of troubling questions. The research and development designed capacity of the completed car of our country is still very weak, there is very low potion of independent intellectual property right, the research and development strength and scale in spare part enterprises are not all big, so it will be passive to some extent in the face of the globalization keen competition environment, therefore, need to be improved badly.Finally ,this thesis takes development of the Cherry Motor Corporation of Anhui as an example, studies how Cherry Motor Corporation is from boring growing up to becoming the lead of auto export field. It also probes into our country's automobile industry to find a way to grow strong and enormous in the globalization background.