The Study Of Chuanyou Guanghan Honghua Co., Ltd.'s Developmental Strategy

Facing the fierce market competition, a number of small and medium-sized enterprises have little confidence to the sustainable development of the future. It attributes to the external reasons, such as raising funds with difficulty, setting up item with difficulty and lack of resource (such as land) etc. However, in those small and medium-sized enterprises still exist unthoroughly reform, nonstandard management and lacking deeply study of developmental strategy. Where should the sustainable development of small and medium-sized enterprises set about the sustainable development? Attempting to utilize relevant theoretical knowledge as well as methods of business administration and economics, with Chuanyou Guanghan Honghua Co., Ltd. as the research object, on the basis of investigating, analyzing and studying the real management environment and enterprise resource, the writer put forward the developmental strategy of Chuanyou Guanghan Honghua Co., Ltd.. In order to implement effectively, the writer indicate the developmental strategy steps, measures and supporting policy that the government should offer. Meanwhile, This thesis carries out predicting and feasible assessment of financial affairs to this strategy finally. Deeply enlightened by the strategic research on development of Chuanyou Guanghan Honghua Co., Ltd., the writer think that small and medium-sized enterprises should embark on reforming system thoroughly, pay attention to the research on the development strategic and strengthen their own management etc and other aspects, make great efforts to foster the key competitiveness, realize sustainable development.