A Study On The Developmental Strategy Of Chengdu Corning Cables

Strategy is the spirit of an enterprise. Chengdu Corning Cables(CDCCS) is a joint-venture engaged in the optical cables. According to the theories and methods of strategic management,this study focuses on the developmental strategy of CDCCS. As CDCCS is facing a complicated environment where the market is over-competitive and the changes of shares are highly unpredictable, the auther tries to provide some solutions on the development to CDCCS and to present some useful references to those enterprises with similar environment. The study firstly looks back to the strategic management theories and briefly introduces the background of CDCCS.Then through the analysis on the internal and external environement of CDCCS,the' study comes to the EFE and IFE,upon which the strategic matching is achieved, the alternative strategies are concluded,and the feasible ones are chosen through further comparison.The suggestion on the developmental strategy of CDCCS is finally arrived after further ananlysis based on the real facts and figures.That is a strategical shrink on the cable business,intensify marketing means and positive development of concentric diversification strategy.Combining the management theories and the real practices of CDCCS, this study employes meathods such as surveys and interviews and comes to substancial first-hand statistics.It also discusses the envolement process of CDCCS's developmental strategy, enhancing the understanding of its history and culture.Themain methods and models employed in the study are the evaluation of internal and external environmental factors,the five-force model, the competitive profile matrix, the SWOT matrix and the quantitative strategic plan matrix. At the stage of strategic choice, the author uses methods such as concludsion, consolidation and elimination of contradictions to deal with the many alternative strategies and blend the strategic intuition with the quantitative and qualitative ananlysis.