Research Of Current Situation And Strategies On Housing Decoration In Hangzhou

In recent years, with the development of commercial housing's market and the improvement of people's life, especially because the policy of commercial housing being decorated completely is bringing into effect, the housing decoration industry is being widespread everyone concerned, but the industry in our country is still very young. There are many problems. In order to go forward, it has to be reformed.The thesis took that as the background. Hangzhou, one of the modern typical cities on the southeast seaside in China, was selected as research object. On the view of the industry manager, it caught the current situation of the housing decoration industry in Hangzhou. The author managed to find out the reason by analyzing the section from the managers and the companies and the consumers. And it indicated the interior and exterior environment of the industry through SWOT analysis. It also concluded the industry's competition structure according to competitions power model, which was brought forward by Michael E. Porter.The author carried on the counterplan research to the development. In order to improve the industry operation mechanism, the strategies, such as designing independently, making professionally and working as project management, are put forward. By taking the strategies of making in the scale, servicing in the brand, being difference among the products, cooperating they could raise their competencies. Aimed at the opportunity of commercial housing arrive once, the author put forward to making unitively, choosing in menu and designing in characteristic and making in article in the factory or the spot. By analyzing in case, it enunciated that the research set a new way to developing the industry. The research had very big practical value to managing the industry, to promoting the industry of healthy development, to giving the enterprise competition ability.