Research Of Guangdong CATV Broad Band Network Marketing Strategy

The essay through the research of the need of the customer, the competition environment and the native strength and weakness of GDCATV broad band network, used Michael Porter competition strategy analysis method and SWOT strategic analysis model to evaluation the marketing situations, anatomise the deep-seated develop obstacle of GDCATV broad band network recently, then advanced the solution plan accordingly, according to the characteristic of TV broadcasting' s business structure system, put forward the marketing strategy suggestion of GDCATV broad band network in a systemic way, and describe the whole content and steps of how to implement the strategy. Provide the idea to GDCATV broad band network up to the TV broadcasting industry of how to develop broad band network business.