Chengdu Telecom Broadband Network Development Strategy Research

First I will introduce the market situation of wide band and its basic characteristic and foreground. Secondly, combined with the real situation of Chengdu Telecom.Company(CDTC), I will analyze the competitor and market situation of these enterprises in wide band market. I fellow the basic methods of strategy management, compare the inside and outside circumstance and superior and inferior position, apply the analysis method of SWOT and Porter's theory to deduce the result of why the wide band project has appeal to these companies and put forward these strategies in near future development. These strategies include: the market strategy, developing strategy, integrative strategy, functional strategy and service strategy. The purpose of making these strategies is to keep Chengdu Telecom.Company(CDTC) in advantage in drastic competition. Now the modem economy has come into a new times using the strategy as a weapon to defeat the competitor. The strategy has shown it抯 more and more outstanding status in the operation of enterprises. Especially in the near future, China will join WTO and enterprises in China will be in the way of profound development to market economy. It is of great strategic meaning for a company how to adapt the change of inside and outside environment, how to get success in the drastic competition in the domestic market and how to continuously strengthen their core competition ability. As one of the state-owned enterprise, Chengdu Telecom.Company(CDTC) is also search for the development. Entering the wide band market is one of its development strategy. As a new corner to this market, it is of great importance to analyze the wide band project to help the company understand its future direction of development.