An Study On The Model Of Evolution And Choice Of International Market Entry Mode

With the development of globalization, companies are being confronted with strong market competition. It is the internationalization operation that has been the indispensable choice for the companies to grow. However, the first and key problem for internationalized company to solve is to choose the international market entry mode. My paper focuses on evolution and choice of international market entry mode. Firstly, the definition of international market mode has been clarified. Secondly, my paper systematically reviews the evolutionary theories of international market entry mode. Then, it analyses and summarizes the factors that affect the international market entry mode. The most creative point is that my study applies the composition of forces in Physics to economic theory, and tries to build up the model of evolution and choice of international market entry mode. Lastly, the paper combines the research with the realities of China, analyzes the development stages that MNS entered to China, and validates that MNS 's entry into China follows the certain louses and makes out its development trends.