Enterprise Credit Asset Management

Credit issue is hot in china now. Failing for promise of enterprise is serious now. How to change this, some people said founding punishment of failing for promise system. This paper try to tell the enterprise keeping promise give them good things, and give the definition of credit asset, so, let the enterprise know the importance of credit assets, let enterprises keep promise consciously. So this paper gives the problem of enterprise credit asset management, let enterprise manage their credit assets. Main contents of this paper are as follows. Chapter one is about the theory of enterprise credit assets management. Credit has many meanings. In broad sense, credit is the meaning in social economic and morality aspects. In narrow sense, credit is the lending and borrowing activity which is aim for withdraw. In ethnics, credit is a kind of "abide by promise" moral character. In law, credit is the ability of fulfilling obligations especially of debts. In economics, credit is the behavior of lending and borrowing. From the point of view of credit creation ism, modern money is credit money. Asset is economical resource which is measured by money and is owned or controlled by enterprises. Enterprise credit asset is a kind of economic resource which is from keeping promise, paying debts on schedule, etc. "信用资产"in this paper is not the same with the credit assets in English. But still can be translate into credit asset. Credit asset is a kind of intangible asset; Credit asset is a kind of economic resource. Credit asset is from total management ability of the enterprise. Credit asset can bring excess income to the enterprise. Credit asset is uncertain. Chapter two is about effects of enterprise credit asset. Credit asset is good for enterprise management. Credit asset can reduce the cost of financing, more convenient get the fund they need. Credit asset can make the cooperation succeed easily. How to measure credit asset? This paper think that credit asset can be measured by indirect methods. There are two indirect methods. The first method is to use the capitalized value of the excess income. The second is using balance method to calculate the value of enterprise credit asset, that is to use the difference between the total value of the enterprise and the fair value of the net asset. Chapter three is about the necessity of enterprise credit management. If the enterprise want to be international and global, want to borrow short-period fund, want to do international trade under WTO, especially to do business in social credit system. All of these need the enterprise to manage its credit asset. Chapter four is about the content of enterprise credit asset management. The aim of enterprise credit management is that through enterprise credit management accumulate more credit asset for the enterprise, use lower cost raise the money they need, and be good to enterprise management. The principle of enterprise management is initiative. The concrete content of enterprise credit asset management is that after cash budget management , strengthen management of commercial credit, loan , and capital credit. Chapter five introduces the status of enterprise credit asset management and the status of the research of enterprise credit management, and introduces the reason of the status of enterprise management. Now there are many research on credit management. Few scholars do research on enterprise credit asset management. Only a few scholars used enterprise credit asset management or similar meanings in their message. The reasons lead to these phenomena as follows. In microcosmic reason aspect, this paper use game theory analysis and cost income analysis methods. This paper think during one-short game and repeated game between the enterprise and the creditor, the enterprise tends to choose one-short game, that is to choose fail to promise, and don't to manage its credit assets. In cost and income aspects, the enterprise think the cost of keeping promise is high, and the benefit is low. Leading to thes...