A Study On Informational Consciousness Influencing On Behaviors Of Farmers

Topic: A Study on Informational consciousness Influencing on Behaviors of Farmers. Author: Wang Hong-jun. Specialty: Field of Planting. Research Program: Development of Rural Area. College: College of Humanities and Development. Supervisor: Professor Wang De-hai.With the development of agricultural informationization, the farmer's consciousness influencing on farmer's behavior has been obtained more and more attention as an important part of agricultural information system in China. This article will provide the results of action research with practical experience on how to improve agricultural extension effectiveness by heighten the farmer's informational consciousness for agriculture development. The author analyzed the factors affect the farmer's informational consciousness and their behaviors concretely by combining the qualitative analysis and quantitative analysis on its external and internal causes in the course of the agricultural information development in Yizheng city, Jiangsu Province. At end of the paper, the author summed up new models to change the farmer's behaviors by heightens their information awareness .The conclusion are as follows:1. The farmer's information awareness as an important indicator reflects the fanner's quality, which is mainly influenced by many external and internal factors such as geographical conditions, policy factors, circulation conditions and the farmer' self and family conditions.2. The study shows that the level of fanner's information awareness affects the change of their behaviors directly in three forms, that is: the week information awareness non-affecting, the week information awareness leading and the strong information awareness leading.3. The process of fanners information awareness development by three steps, that is information recognition, information emotion and information behavior tendency.4. There are four ways to promote farmer behavior change by heightening the fanner's information awareness: The pattern of training, of guidance, of new agricultural technology recommendation.On the bases of the study , the author put forward some suggestions for strengthening fanners' information awareness in five aspects: to heighten the farmer's quality; to improve informationizational system; to cany out farm agents training; to strengthen the agricultural extension system and to speed up the development of agricultural industrialization.,...