Research On The Impact Of Renqing & Etiquette Consumption For Rural Life

Chinese RenQing&Etiquette consumption is important measure to maintain and develop relationships, it is a widespread social phenomenon, perspective of sociology, RenQing&Etiquette consumption is related to interpersonal and social network of social exchange and social interactions. This study stands on the position of the needs of society, through the research on China's rural society the widespread phenomenon of human consumption in the micro-rituals social facts, review for the achievements of previous studies, vertical comparison to RenQing&Etiquette development and changes, describes the current status of the sample on the RenQing&Etiquette, analysis of the impact of this phenomenon and the social function, and proposed some solutions. China is a traditional agricultural country, is a typical representative of agricultural civilization, concept of interpersonal communication is an important part of agricultural civilization. In the simple folk of China's vast rural areas, more emphasis on farmers interpersonal communication and interaction that the expression of feelings of solidarity and the promotion of human contacts. During the of economic underdevelopment, this custom among the villagers at the ceremony in the human contact, giving each other physical and monetary support to enhance friendship with, contact and expressing positive role. But, with the continuous deepening of reform and opening up, continuous improvement of living standards of farmers, farmers in terms of RenQing&Etiquette consumption also will be a corresponding rise, beyond the interpersonal and the limits of mutual economic assistance, the cost of non-consumption expenditure has become a heavy burden on rural families, to a certain extent, affected the farmers operating funding.This study based on the plain located in the northeast region of a typical field survey of rural communities, through the combining questionnaire and interview data collection methods, around the phenomenon of RenQing&Etiquette consumption for the core issue of customs to inspect, historical review RenQing&Etiquette consumption in the village, status description, relationship between for RenQing&Etiquette consumption the economic situation and Social status of the family, and the current consumption level of rites the impact on the lives of farmers.Study shows that the family is spending behavior of human main rituals, in accordance with the family life cycle and life through a variety of manners and etiquette at the age of expression. With the development of rural economy and farmers living Standard, RenQing&Etiquette consumption is expanding the scale, the amount of consumption is also increasing year by year. This phenomenon is a variety of traditional factors and social development, the combined result of factors, should be comprehensive consideration of its positive and negative social function.The whole study is divided into six parts:The first part, proposed the purpose of topics and the significance, definition of related concepts, determined the research methods design and data collection methods, literature review and literature comment, finally, proposed the practice of innovation.The second part, traces the history of RenQing&Etiquette consumption, describe it's historical changes. The third part, description of sample characteristics, analysis of the S village representative sample of this research, feasibility and significance of inference.RenQing&Etiquette consumption in the village, status description, relationship between for RenQing&Etiquette consumption the economic situation and Social status of the family, and the current consumption level of rites the impact on the lives of farmers.The fourth part, research on the impact of the current abundance of RenQing&Etiquette consumption for S village.The fifth part, research on the solution the current abundance of RenQing&Etiquette consumption for S village.Sixth part, main conclusions and need to further study the problems.