Research On What Effects Of The Mass Communication Carrier On Ideological And Political Education In Colleges And Universities

The development of Communication and the expanding of its impact continuously make the ideological and political education begin to concern communication activities and communication, and also make a growing number of researchers begin to use the Principles of Communication to study the ideological and political education. The current depth of the development of mass media profoundly affects all aspects of social life, and ideological and political education also faces the challenge of mass communication. The important subject of the ideological and political education in colleges and universities is how to understand and study the positive and negative effects of the mass communication carrier on the ideological and political education fully and deeply, and how to promote the ideological and political work through combining the efforts of the media itself and the ideological and political educators, as well as the efforts of the government, society , school and family.This article begins from the concept and the type of the carrier of mass communication and analyses the feature of it, making the carrier of mass communication known by people. On this basis, adhere to the Marxist theory as a guide, using principles and methods of the ideological and political education and dissemination of science , the positive and negative effects are discussed in detail. The text also discusses from various aspects optimization of the carrier of mass communication on the effects of ideological and political education in universities and colleges.In order to suppress the negative effects and give play to the positive effects, we must optimize the quality of the mass media communicators and educators and the educated, update the content of ideological and political education, establish the information feedback mechanisms, control the tactics and techniques of the mass communication carrier , optimize the environment of the mass communication...