Study On The Media And Carriers Of Ideological And Political Education

With the rapid development of science and technology, the whole society is marching into a new era of information. Mass media provides rare opportunities and simultaneously pose severe challenges to the ideological and political education in new times. How to use mass media carrier to promote ideological and political education has become an important question for us.In this paper, by using the principle of ideological and political education and mass media and starting from the concept of ideological and political education, we analyze the characteristics, functions and types of ideological and political education comprehensively. Based on above analysis, we compare the similarity and difference between Sino-us mass media carriers and propose some suggestion for China's ideological and political education. Then, we analyze the ways to how to use mass media carriers to promote ideological and political education by combining with the facts of China's ideological and political education, and explore the optimization and innovation of ideological and political education carriers in mass media times.