Strategic Management Of Jiajiale Retailing Company

The retail trade in China just spend just 10 years to cover the business stages, from a few retail stores to at least a couple of stores, against 150 years in other countries. Retailing was open to overseas companies in December 2004, all the thresholds to foreign capital were abolished. Overseas retailing magnates, with big capital and management predominance, will be the biggest menace to local retailing. In such a situation of furious competition form inner and outer threat, it is very important to institute strategies cautiously for any company who want to develop healthily and muchly.By using stratagem theory and continuable developing strategy, this paper analyses organizational structure, finance and marketing, etc, and projects Longteng strategy. Under such strategy, several innovations are implemented: ajusting merchandise structure and categories; Focusing on retained profits rate instead of total retail mount; peeling off electric operation whose profit margin is very low; establishing the first shopping mall with the region dominance. Through the "Three steps strategy", the goal is to reach the first place of retailing market, through adjusting merchandise category, peeling off electric operation whose profit margin is very low, establishing the first shopping mall, to keep the biggest market share, and correspond actualizing measure on the basis of combining all resource.In the process of writing this paper, the author collected a great deal of statistic data, used some means, such as observing, interviewing,...