Operational Strategy Research Of China Travel Service In Quanzhou

China Travel Service of Quanzhou is a middle travel agency. After many years development it faces the new problems that the stagnation of development and the non-ideal of retained profits. With the competition violent increasingly, the enter of foreign capital's travel agency, spring up of tour web and increasing mature of people's tour consumption, enterprises must find the right direction and establish feasible development strategy.The textual research way of thinking regard the model of SWOT as the main line launches. Firstly introduce traver agency's general situation, research research meaning, research way of thinking and construction. Secondly introduce research situation of strategic management theory and operational strategic successful experience of travel agency at home and abroad. Thirdly analysis exterior environment to find it's market opportunity and threaten. Finally according to the analysis result, Discuss the orientation of enterprise strategic choose and strategic plan implement.Adopt PEST and Porter's compete model theory to analysis exterior environment of China travel service in Quanzhou. Through the analysis of travel agency 's industrial actuality, industrial key success factor, industrial history track of operation system's structure and three travel market's situation, Point out the development foreground, development trend and managing problems existing of travel agency. In the inside environment of enterprise, analysis embedded the development actuality, characteristic, management thing, resource thing and kernel competition. According to the analysis above, bring forward the management strategy of China travel service in Quanzhou, the focus of strategy is service the enterprises and government. Making use of the person with ability, network and resource's advantage, carry out the network and grade-brandstratagem, locate reasonable at each country and city of Quanzhou, increase the "business" department by way of control-shares or whole fund. Beyond the Quanzhou, we can perfect the network operational system by building " holiday's combo of China travel agency". At last, We bring forward the implement suggests about operational strategy, in other words, optimize enterprise's operational mechanism further, recombine operation flow, apply the grade-brand stratagem, and apply network stratagem.Through the research to operational stratagem of China travel agency, Hope that we can provide beneficial help to the operation and development of China travel service in Quanzhou, at the same time, provide some beneficial reference to the travel agency which similar to China travel agency in Quanzhou.