Search On Online Consumer's Personal Sincerity In China

In recent years, with the constant break-through of information and communication technology, the development of e-commerce has entered a gold period. E-commerce, the objective demand of carrying out the scientific development, which is the important way to change the increasing style of economy and motive force of improving the running quality of national economy and efficiency. The e-commerce of our country has got considerable development comparatively.However, sincerity has already become a great bottleneck which restricts development of e-commerce, besides, the popularity of informationalization and the improvement of national information skill in our country, the e-commerce can't function well. The sincerity of the e-commerce venture is talked a lot while seldom about the sincerity of online consumers, In fact, the personal sincere questions of a few online consumers will become an important factor of hindering sound development of e-commerce.The mainly forms of non- sincere behavior of online consumers in the electronic commercial activity are supplying false information, breaking promises, carrying out unfair competition and injuring the security of e-commerce .The emergences of these non- sincere behaviors have already seriously injured the benefits of online consumers, e-commerce ventures and public organizations, which have also reduced the online consumer's ethical level of market economy of our country and disturbed the market economy order of the e-commerce. So enterprises have reduced the trust in consumers. In some extent, non-sincere behavior has damaged online consumers' reputation and image.The formulation of the online consumer's personal sincere problem of our...