Model Research On CRM Application In S Real Estate Corporation

In the net era, the right of customer has increased than ever before and the market competitions become fiercer, because the information technology has great impact on real estate industry. Customer Relationship Management is useful for infrastructure construction of corporation information system, the development of E-commerce, the change of corporation management concept and the strategic development of enterprise. The characteristics of real estate industry make it suitable to implement CRM. The real estate enterprise must implement CRM so as to realize the mechanism of focusing on customers and make the corporation returns and relation between customer and enterprise optimized. However, there is little theory that aims at real estate industry in the field of CRM study or the development of CRM system, so that CRM cannot fit the characteristics of real estate. In a word, it is important to study CRM and its application in the real estate corporation. At first, this paper introduces the concept and the main content of CRM briefly; secondly, it discusses the characteristics of the real estate development and operation that fit the application of CRM; thirdly, it studies the characteristic of product and competent situation and current customer management of S company. On the basis of above analysis, it makes clear to execute CRM goal and vision and what we should prepare for CRM execution. It researches deeply the right action to execute CRM,...