Study On Marketing Tactics Of HM Chemical Company

This dissertation is mainly on marketing tactics of HM chemical company for its shampoo with brand "whomay". Based on the general situation of shampoo market of China, a new marketing project and some tactics have been proposed. As an application research, this dissertation is focused on solution of the marketing problems of the company. Firstly, through insight of distribution situation of the product, visiting of selling terminals, I have got profuse information about product distribution and selling and got good understanding of this market. Furthermore, by comprehensive read relative references, HM's marketing problems have been theoretically analyzed using related MBA theories, including Internal and External Environment Analysis, Target market, Market Segmentation, Position, and Marketing Mix. The marketing strategy and marketing tactics have...