Research On Enterprise's Market Opportunity Of Being Entered

With more development of economic globalization and coming-up of the knowledge economy, all kinds of market opportunities to the enterprises appear. To get advantages in the furious market competition, the enterprises must be good at seeking for the market opportunities, identifying the market opportunities, and choosing the appropriate entrance opportunities. Established in the thought that market opportunities are developing dynamically, combining the methods of qualitative analysis and quantitative calculation, study access possibility of market opportunities from the following three sides: capacity of market opportunity, competition intensity of entering market for the enterprises, and developing trend of market opportunity, and then make accessibility vector of market opportunities as the final integrative measurement indexes of access possibility of market opportunities.