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Studies On The Status Quo And Strategies To Cultivate The New Super-Competitiveness Marketing Body Of Tobacco Circulation In Lingfen

Posted on:2006-06-17Degree:MasterType:Thesis
Country:ChinaCandidate:M C ZhouFull Text:PDF
GTID:2166360152994102Subject:Agricultural Extension
Abstract/Summary:PDF Full Text Request
This research was carried out to study the current situation, problems, and strategies to cultivate the new super-competitiveness- marketing body of tobacco circulation in Lingfen, Shanxi province, by analyzing the data on tobacco marketing of Linfen in recent years, particularly focusing on the situation of tobacco trade, network construction, monopolization and price management, and meanwhile considering local consumption level and real market. Advantages and disadvantages of tobacco marketing were discussed and reasonable and effective strategies for promoting marketing competitiveness were proposed. The results were showed below:1. The current situation of tobacco marketing. The cigarette management in Linfen has mainly experienced three phases of fluctuated developing, steadily developing, and rapidly growing since 1949. Cigarette saleroom showed a stable increase and the benefits of enterprises improved even more rapidly, with the establishment of Tobacco Company after being separated from Sugar-Tobacco-Wine Company. Tobacco production of Linfen ranks above middle level in the whole province in terms of the overall management indexes, and its saleroom and profit placed the third during the recent years, so tobacco industry has played an important role in improving local revenue and economy development.2. Analysis of inner advantage of enterprise. After several year efforts, Linfen Tobacco Company had developed roundly. It has become to be a great material basis for the development of enterprise that the improvement of network construction and market order, and the optimization of enterprise running model, and the economic operation quality. On the other hand, the acceleration of local economy development, and even the emphasis and support of local government have offered favorable conditions for its developing. Furthermore, the confirmation of the City Company as main body for market competition has offered a great chance for the enterprise tomake its own management decisions under the principal of market economy.3. Problems in tobacco management of Linfen. Firstly, control capability to the market was not vigoroso enough. The enterprise could not adapt to the role exchange to main body of marketing. Some old practices were still adopted in some aspects, the response to problems occurred in the city was inaction and the efficiency of measures was not good enough. Secondly, the functionary was lack of mental preparation, and their responsibility was not clear enough. Some county branches knew little about their objective and were not clear about their function and self orientation, so the basic work was not solid. Thirdly, there is lack in the quality of personnel and special talents. The system was relatively feodal, and it was hard to induce talents for the company for being already relatively overstaffed situation. The fourth place is the inflexible regulation, especially appeared on personnel-, distribution- and motivation- system. Finally, the marketing service level was defective, existing problems were lag of marketing idea, simple work style, low service efficiency and so on.4. Main strategies for improving tobacco marketing of Linfen. According to the current situation of tobacco marketing of Linfen, the main development idea of tobacco marketing should be of such countermeasures as sufficient exertion of marketing main body, establishment of an efficient motivation and obligation system, further acceleration of the development of network construction, and increase in modern management level of enterprise, and integrative competitiveness of tobacco management. The primary measurements were as follows: (1) Establishing effective personnel-, distribution-, and motivation- system to enhance the enthusiasm and loyalty of workers; strengthening the group leadership construction, increasing the satisfaction of workers and improving the overall diathesis of the marketing team. (2) Constituting effective modern marketing network with information construction as a support point. Further standardizing the operation process, and increasing operation efficiency and service quality, with customer and information as main body, which could benefit to establish a high efficient modern network. (3) Making "the three...
Keywords/Search Tags:Tobacco marketing, current situation, problem, analysis of advantage, strategy
PDF Full Text Request
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