Huaibei City Tobacco Company Marketing Strategy

The article has analyzed and studied the environment of the cigarette marketing, expounded the design of the cigarette marketing channel, established the modern system of the cigarette network to build and maintain the long_time good partner relationship with customer or other revalent benefitable members. Instituting the service marketing, adopting the customer_driven marketing concept, depending on good products, efficient service and fostering emotion, the company has made customers satisfaction and gained their loyalties. Strengthening the relationship marketing, the company has accomplished maximum benefits of all relevant circles. TO culture the core competitive capacity of Huai Bei Tobacco Company and put forward feasible suggestions for China Tobacco.