Half Of The Twentieth Century Anglo-american Tobacco Company Comparative Study Of Nanyang Brothers Tobacco Company Marketing Strategy

In the study of Chinese economy history, few results have been achieved in the researches of contemporary market-sales, especially those of Chinese and Western companies, which have been a desert until now. In order to seek the similarities and differences in such aspects as management idealism, competition mechanism between the western and Chinese enterprises, the paper focuses its attention on analyzing the competitions in various fields between British-American Tobacco Corporation and South Ocean Brother Tobacco Corporation, the two giants in the tobacco trade of the early 20th century, by the means of market-study, economics, comparative research and other academic ways. The paper reckons that the British-American Tobacco Corporation owned superiority over the other in real marketing result, market-covering percentage and marketing-sale method application, due to its rich capital, advanced technology and other advantages. However, during the course of early industrialization, South Ocean Brother Tobacco Corporation and other national enterprises went all out to improve the quality of its products, to the effect that they had successfully gained a higher position in the competition. Besides, through the comparative research, the paper expects to offer some advice to the up-to-date enterprise competition while giving a further explanation to the slow economy growth in the preceding century.