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The Discussion About The Telecommunication Enterprise's Marketing Mode Of Value-Added Service

Posted on:2006-01-26Degree:MasterType:Thesis
Country:ChinaCandidate:Q HuangFull Text:PDF
GTID:2166360152994318Subject:Business Administration
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After the 21st century, the telecommunication industry has already entered into the Tiny Benefit Ages. Investigating its reason, we can analyze according to the following several aspects. In the first place, tradition tone business has to face the threat of the price war because of the intense competition. In the second place, the abnormal development of the telecommunication makes rate of debt high. In the end of the 20th century, the telecommunication trade financing is easier than today because many investors think it can bring great profit for themselves. Entering into the 21st century, because of the Tiny Benefit Ages coming, the profit of the whole telecommunication drop down sharply. A lot of investors lose their confidence to the industry of IT. Therefore, the stocks of the telecommunication company shrink seriously. In the third place, the traditional tone service competition is becoming more and more white-hot. The competition of the same quality products doesn't draw apart big and small franchisers' services level and cost margins.The war of the tone price is ineluctable. In the mainland telecommunication market price war particularly outstanding. Although Chinese government has repeated orders to prohibit against the price war, the results are not very good. The price wars among the telecommunication are just as one falls another rises. How to innovate in the services and the products is the major problem to the telecommunication dealers. In the end of the 20th century and the beginning of this century, the domestic and international telecommunication dealers carry out lots of increment services in order to get predominance in competition.Investigative purpose and meanings in this article: 1 > To summarize the experience and lessons of foreign telecommunication companies. Explore how to developer new operation increment for communication dealers in the Tiny Benefit Ages. Make a research on innovation of communication dealers in traditional value chain, or create the completely new chain to increase the company's network value. The communication dealers have so large customer community, which other company can't compared with.2 > Communication dealers not only have perfect charging system but also mature technique as well as convenient channels, which is also needed by other dealers.3> Smooth selling channels give the other service companies good sale channels.^ Good brand and highprestige of the communication dealers are also accepted by the customers. These four characteristics gives the company good foundation for expanding in the market. It is also the premise that service providers and system providers take delight in cooperation. To develop the increasing value work can not only increase companies network value, but also increase companies' economic profits occupy the marked reduce the business risk and so on. It also provide theory researches for companies entering the other fields such as the amusement, electronic commerce etc.This article takes the value-added service into the practice and provides increment value methods for the communication enterprises. According to the different business(such as tone increment value service > mobile increment value service -> internet value-added service),it will offer different profit model and value chain to satisfy different customers and provide different marketing models according to the subdivided market at the same time. The researches and practice of communication increment value not only have great significant in communication itself, but also have positively promotion of the national information course.Research methods: analysis method of determining the nature, quantitative analysis method, comparison method, value chain model method, product combination model method, SWOT...
Keywords/Search Tags:Telecommunication, Value-added service, Marketing
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