Study Of Management Situation And Strategy Adjustment Of Zhongjian Material Limited Company

Recently, with the sustained development of national economy, the steel trade industry has increased rapidly. Zhongjian Company, a small-scale family firm, has benefited from the sound exterior management conditions and therefore its sale income has greatly improved within three years since it founded. However, the company has been thrown into passivity in the competitive market environment because of lacking in capital and management. As a result, the further development of Zhongjian Company will be predicated on the solutions to the issues, that is, how will it make good use of its advantage and find out suitable competition and management strategy?This thesis initially introduces the management background and present situation of Zhongjian Company. Beginning with analyzing the steel management environment, it makes a detailed analysis of factors of macro-economical and industrial environment, steel product mix and risk management environment of the company. It focuses on analysis of the...