The Strategy Study Of Yuandong Groups On Stainless Steel Business

This paper analyzed the exterior environment of the Fareast Group stainless steel and using the method of industry structure analyzing and SWOT analyzing, market demand of the Fareast Group stainless steel. At the base of forecasting market demand of the Fareast Group stainless steel, confirmed its development direction and production combination strategy and investment strategy of the Fareast Group stainless steel, and brought forward the strategic measure to stainless steel of the Fareast Group. This paper also brought forward the question of building excellent enterprise culture and developing manpower resource.This paper discussed the enterprise strategic management theory, and brought forward some improve idea. This paper added a need essential, mutual industry, at the base of five competitive essential and added another main activity, immateriality asset, to the value chain.