Business enterprise that front, business enterprise is not trustworthiness phenomenon have to continuously extend to have already become the society the one of the focus problems that pay attention to; This text is exactly to select by examinations the business enterprise under this background in the core activity-the problem of trustworthiness in the marketing, proceed research, have the important meaning.Article of creative be placed in the research object special, tight and tight hold the " trustworthiness in marketing ", and bring up a series's counterplan measure, since have the theories, and again have the maneuverability; The article is total to be divided into 3 parts ,that is the meaning of business enterprise trustworthiness in marketing, the relationship between Trustworthiness in marketing and the developing of business enterprise, Business enterprise is under the market economy term how to open the exhibition trustworthiness in marketing.
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