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Study On Online Marketing Strategy Of Chinese Flower Enterprise

Posted on:2005-06-10Degree:MasterType:Thesis
Country:ChinaCandidate:M L ZhangFull Text:PDF
GTID:2156360125953422Subject:Forestry
Abstract/Summary:PDF Full Text Request
The network marketing of flower of China is developed rapidly in recent years. The online marketing of flower will change the mode of traditional marketing of flower enterprise of our country, accelerate the speeds of the scientific findings, promote flowers producing development, change habit and idea that people consuming to the flower. All these have relatively great social benefit and economic benefits. This text utilizes example analytical methods, adopts typical investigation form of 1628 of last 2,000 a piece of websiteses to investigate and analyses, getting 945 full and accurate data of different networks marketing of enterprise of flower with representativenes. From the extensive we can research and analyses deep of our more country by online marketing current situations, question the exist of enterprise of flower, propose the solves problem tactics and scheme. The result of study indicates that the network marketing of enterprise of flower has following characteristics at present in our country:1. The region quality of Chinese network marketing of enterprise of flower is shown as: The continent lags behind Taiwan and Hong Kong. Different region flower network marketing enterprises of China's Mainland is distributed, demonstrate the characteristic not balanced. This keeps the same industrialization pattern characteristic as the Chinese flower produces at present.2. The network marketing to the flower of the enterprise pays attention to the manufacturing enterprise and enterprise of flower of flower in the Chinese network marketing. The total amount of Web site is 67% which investigates the total amount.3. The sequence that the variety of flower of managing on the netWeb site is: The gift flower> landscape flower >Gardens plant >Cut flowers >Seed >The tool> soil fertilizer of container. That prove that the type of flower occupies the leading position during the marketing of the network, and it is relatively high economic benefits at the same time during the marketing of the network of flower indirect. Secondly landscape flower, the gardens plant, cuts flowers green are behind it.4. The enterprise of flower in Chinese network marketing is shown as: The rate that propagates enterprise reaches 65. 8%, the rate that propagates manufacturing enterprise reaches 94.5%, the selling enterprises( 63. 7%) relatively pay attention to the propaganda of the enterprise. The propaganda rate of the network selling enterprise accounts for 44% of the types number of Web site of the enterprise. The enterprise pays attention to establishing the corporate image even more to state the selling type, expand the popularity of the enterprise, Realize and achieve brands, keep benefit of popularity . The enterprise of propagating, service enterprise only has the enterprise about 17% which carries on the enterprise's own propaganda to propagate. Products propagate respect, the propaganda rates of enterprise 77. 3%, it is equally it is it is by network selling enterprise( 88. 6%), manufacturing enterprise( 87. 8%), sell enterprise( 83. 5%) pay attention to the propaganda of the online products most, explain selling type propaganda that the enterprise paid attention to the products of flower even more, Lead with the rate that has market by realizing the relatively high trade, obtain the remarkable economic benefits The rate of marking a price on the net of the products of flower is 48. 2%.Most up to 91 with the quotation rate of the network selling enterprise. 3%, whose name is secondly it sell enterprises( 71. 7%). Manufacturing enterprise( 25. 5%), it propagate the quotation rates of enterprise of it is only 11 network services enterprises, informationses. 5-25. 5%. This result of study proves the enterprise of sale type of project not produced because of making a living with the sale, Expect that the trade rate of the products is higher.On the basis of the extant matter of flowering plant of network marketing, combining the international successful experience with the correlative theory of marketing, the article...
Keywords/Search Tags:Network marketing, Flowering plant, The tactics of marketing.
PDF Full Text Request
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