The Research Of Marketing Of China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd

China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd. is a subsidiary company which single invests and subjects to China Travel International Investment Hong Kong Limited. The company's main management item is exploiting and utilizing ZhuHai's special ocean and hot-spring resource. At the same time making them dimension and industrialization. China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd is invested and built by the company located in the west of ZhuHai. Its occupying area is 3 sq. km. The devising idea of holiday section is 'the first-class in the world, the best of china'. The basic element of holiday section is 'ocean,hot-spring,amusement,health,travel of the world'. It exerts itself in creating the largest scale, the most advance establishment and the complete function in Asia. ZhuHai's development passed through twenty years old. It comes into being tour development pattern which characterizes by lying fallow and making holiday,conference,exhibition. It turns into a famous tour city of the whole country and region tour, lie fallow, holiday city. The tour industry has already become an economic development and superior industry in ZhuHai. Ocean and hot-spring in ZhuHai gestate large value of medicine and economy. Hot-spring fountain belongs to "silicon acid and fit sodium chloride in seabed hot-spring"and contains microelement such as lithium,zinc,sulfur need by people's health. And has curative effect of "reducing weigh,strengthening,hairdressing,promoting metabolism,rheumatism,neuropathy". It is a rarely high temperature and medical treatment spa in china. The ocean hot-spring in ZhuHai passed by exploitation and using of China Travel Hong Kong(ZhuHai)Ocean Spring Co. Ltd. Its basement is preserving medical treatment and health care element of hot-spring. It assists in the whole new idea of the ocean holiday. While passing extract design and originality of the best resorts devising company in the world. It will bring new experience to the visitor. Exploitation and using those special ocean and hot-spring resource in ZhuHai and making many tourists experience the charming of ocean hot-spring, feeling the enjoyment brought by ocean hot-spring holiday are roots of exploiting and construct of China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd. The resorts industries supply the condition and environment to that continuing development of people's health. Its consume is yielding consume belongs to person self-perfect and it's product is 'good health orientation to 'the first-class in the world, the best of china'of China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd depends on it's special market location, business and distribution to develop those activity. That affords a kind of tactic consideration. At the predominant aspect of collocating company resources in reason, making good use of region tour economy, company need good running in the system of business and distribution. so making ocean and hot-spring product develop distributive activity according to a definite market and product orientation .Through impersonally analyzing the resource held in China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd. a kind of suppose striving for conforming enterprise resource ,study and analysis of modern tour distribution and development mode. Meanwhile, combining China Travel Hong Kong group ancient tour distributive tactic,,trait of ocean holiday and hot-spring holiday pass by earnest and particularly study. We hope that this will offer a guide of detailed distributive activity content and avail sustain of distributive tactic location distributive practicing strategy to the company. The study of my article is mainly from thereinafter two aim:1. System analyzing the environment of China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd. Analyzing need and feasibility of the investment item. 2. Combiningocean hot-spring holiday product with the character of consumer and analyzing the emphases of implementing market distributive tactic. The main investigate thought of this article is: 1. Introducing briefly the investor of resorts--China Travel Hong Kong Group and China Travel International Investment Hong Kong Limited, simultaneously, the survey of this item. 2. Analyzing particularly the distributive environment of resorts, the development instance national tour market and the development instance national tour market of ZhuHai zone. Simultaneously, advantages of this company and circs of competent opponent, consequently find out the advantage of resorts itself. 3. Through analyzing the behavior of hot-spring tour product and customer, finding out the character of hot-spring tour product, this offer sustain of market distributive tactic to put in practice. At the same time, analyze the behavior of customer, so to constitute reasonable and available market distributive tactic. 4. Through studying subdivide the market of ocean hot-spring holiday product and instituting reasonable product assembled tactic, accordingly providing individuation product sustain to customer. 5. Through analyzing the characters of ocean hot-spring holiday products and customer. Also, combining advantage of the resorts itself and analyzing the product character of market distributive tactic. That suits to resorts. 6. Basing on establishing market distributive tactic, deploying distributive activity embody and insuring to realize the distributive aim. This article is base on the market distributive theory and tour distributive management. studying object of China Travel Hong Kong (ZhuHai) Ocean Spring Co. Ltd the .main studying method of employing are;1.Analysis of the core rival ability,domain setting,behavior of customer.2.Analysis of market distributive tactic basing on 4p's theory3.Analysis of behavior of customer...