The Marketing Strategy Research Of Import And Export Textile Product Company Of Jilin Province Extension Of Exports Textile Product Clothing In Later Quota Age

On January 1 in 2005, the quota system will soon cancel, the textile product trade of the world will be face for free ages of have no the quota restrict according to schedule.This for province textile product import and export company of Jilin but speech is an important challenge again.The professional clothing market of province of Jilin drifts along to support numerous rise and fall of business enterprise with small clothings.The province few thousand clothing business enterprise of Jilin wants that" do big" must be free from the restrict of the professional market, with province textile product import and export company of Jilin for representative of province clothing of Jilin trade the business enterprise and will tee off own quantity brand, weave own sale network.Open the exhibition catena management. The province textile product import and export company of Jilin and the Japanese textile industry long-term relation water milks hand over to melt, the relation come-and-go between both parties is more and more close.The province clothing trade business enterprise of a batch of Jilins is in the competition of the vehemence a Cape of the province textile product import and export company of Jilin has already had the ability to take off the buts from the professional market of the first having material form rely on gradually, constructing to arise from the personal each appearance to sometimes is usually" can't see" new to buy to sell the network. Now, the province clothing trade business enterprise clothing brand of Jilin at national on the market even the marketing popularity of the market of world rings more and more. Currently, the province textile product import and export company clothing market of Jilin has already had the merchandise style new, species together, low characteristics of price, businessman that draws on the whole country everyplace in succession the of comes the wholesale, the brands developments of the red and red fire fire of these special featureses that have the place, just explain to have no quantity and have no brand to is futureless, the province textile product import and export company of Jilin holds the achievement that this core competencieses of the clothing trade market competition just have for today exactly. The province textile product import and export company of Jilin must depend on the additional value of the material function, the usage function and cultural personal statuses, the exaltation products of the exaltation predominance product to raise the textile product clothing in international local market of competition position. Must promote the brand strategy first. To push the scale business enterprise strengthens the foundation research and high technique researches, pushing forward the key technique innovation and systems to gather, carry out the industry technique cross over type development. Followed to control the core technique and owned an independent intelligent property right before the key realm and some spinnings industry techniques. To encourage to spin and weave the clothing manufacturer, face to anticipate especially, the designers of the clothing begin from the exaltation oneself cultural character, raising the performance dint that art and techniques combine together, raising the performance level that square and each race culture of modern technique and traditional culture, Chinese cultures and things combine together. Lead into the international marketing strategy at the same time.Can consider abroad the feat location establishes the factory, excellent turn the resources to prepare, get involved the foreign marketing network, develop from have the brand, thus break the restrict of the non-tariff barracks and acquire from have the brand profits and independent marketing profitses. Speed to push forward the to take strategic adjustment that the industry faces to the international market. In the aspects of export, one is to pass excellent turn the internal structure of textile industry, make longer the industry chain, raise to spin and weave the whole quantity of product, carry out gradually to export toward the quantity type to export the change from the quantity type. Two is to pass the strategic adjustment of market, strengthen the research to the Japanese market and throw in the strength, accelerate the old quota market of Japanese market to expand the step, rob to share the market blank areaquickly. The business enterprise can't put egg in a son, depending on a certain one market excessively, the in order to prevent trade environment mutation, risk enlargement. To pass to export the country diversification to come to scatter and dissolve to conduct the risk. In addition we want to emphasize the creative ability. This main body depends on the forerunner's technique material and researches to develop the ability now, put forth new ideas in the product function, function, personal status continuously, and can keep to jump the gun in the vogue current, thus acquiring the creative additional value. We also encourage the textile product clothing manufacturer, face to anticipate especially, the designers of the clothing, the ability begins from the exaltation oneself cultural character, raising the performance dint that art and techniques combine together, raising the performance level that modern technique and traditional culture, Chinese cultures and western cultures combine together. At present particularly emphasize the enlargement research development devotion and exaltation product design level, exaltation the character of the troops, grow the brand competition ability. If the high quantity is a life that creates the famous brand, so creative ability be create the brand of soul. At the same time, to strengthen the environment of support the fair competition, protect the independent intelligent property right with the legal system and the profession self-discipline. Want to expand the advanced technique in the whole profession on the other hand, speed the reformation of the technique material, make stronger the foundation of the profession innovation; Want to promote and protect the creative result of business enterprise on the other hand, grow the business enterprise core competencies, want to raise the core competencies of the framework business enterprise especially, then improve the whole and creative ability of the industry chain, want to promote the original spirit in the whole profession. Improve the fast reaction ability at the same time, mainly want with information-based arouse the modernization of the business enterprise production line, the marketing process and the management process, the construction of the enlargement profession information terrace, the...