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Semiconductor Lighting Market Analysis And Industry Development Research

Posted on:2006-06-30Degree:MasterType:Thesis
Country:ChinaCandidate:Q Z ZhangFull Text:PDF
GTID:2166360155454779Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Energy is the basis , which any country can only depend on for economydevelopment . Lack of energy is just alike a machine out oiled and a lamp cut offpower. Developing a clean & energy-saving has been a joint strategic challengefacing to almost every nations in world wide . The development of SemiconductorLighting opens a brand new era before us . Semiconductor is one of the mostprosperous market in hi-tech industry field, owning the almost all advantageincluding long-term life , energy-saving and environment-friendly, which willmake a historical leaping after incandescent lighting and fluorescent light, andwill launch a battle in lighting resource. According the forecast from AEA(American Energy Agency ), one thousand billion degrees of power will be savedwithin 2005 to 2025, which equally diminishes 41 power-stations with million Kwand increase one million working employment. At the same time according to ournation experts forecast, Semiconductor Lighting will save four hundred billiondegrees of power, save 260 billion electric expenditure, and creat 150 billion yuannational turnover with incensement 1 million lay-off. Till to 2005, theaccumulative total power-saving by Semiconductor will up to even exceed SanxiaHydraulic annual turnover. As a result, Semiconductor Lighting will do muchcontribution to human culture and social progress, which will also do muchcontribution to energy-saving and promotion to social steady development.An overnight battle in Semiconductor Lighting market has been launched withinglobal wide. China start CNSLP (China National Semiconductor Lighting Project),which is leading and prompted both by China government and marketing force.This kind of project also is making their own scheme Semiconductor in USA,Japanese, Taiwan and European countries. China is one of the biggestmanufacturer, final consumer and exporting nation, citizen-use lighting poweroccupies 20 percentage of total electric power turnover, which is increasing by 5percentage annually. At the same time, Semiconductor Lighting industry combinestwo characters including hi-technology and labor-intensive, and China has alsomade strong basis of technology and industry bearing obvious competitiveadvantage; which not only forms new increasing point both in industry andexporting business but also can save energy consumedly, uncelebrated the energycrisis, also may develop into high-speed development hi-tech industry.Widely utilized with Semiconductor Lighting for citizen-use field has not beenbased, as which is only on its preliminary development phase. Market is notmature either. Under this kind of environment, the research on SemiconductorLighting, must involves several aspects including lighting history, application,marketing and industry development policy. In general, it may includes fouraspects. Firstly, the research and attention on technology development andinvolved market fields, which must have deep effect on tech application andindustry development. We focus on the Semiconductor Lighting market field butnot limited to it only. We also pay much attention on involved SemiconductorMarket as traffic, city infrastructure, display screen and electronic componentapplication, which already formed a large market scale. The close research onthese market, only want to grasp the further development of SemiconductorLighting accurately. In the research on this market also involves patent marketingtransferring , but not focused on it. We mainly make the research from the view ofmarketing, and give much deeply analysis on it. Semiconductor Lightingoriginates from these combined-markets, which all do much contribution toSemiconductor Lighting. To do this , all combined-markets is so much helpful tocost-reduction, price-down and technology-mature. All these will be so critical toSemiconductor-technology marketing. It is similar to the rapid widely applicationfor digital-photo progress, Semiconductor Lighting technology replace thetraditional market in a step by step way. Based on above discussion, we concludethe model on Semiconductor market development, which is utilized to analysis theprogress of origin, development and mature.Secondly, the close research and study on harsh competition in two aspects aspatent and market within Semiconductor-lighting market. We reach the key pointof competition focus on every life-cycle and amplify onto the dominant force onmarket through the research on the Semiconductor products technology life-cycle.According to present market condition, the market competition focus is on twoaspects including patent and marketing, and objective dissertation also has beenraised about the effect on competition position of each competitor. At the patentpoint, we approach the line of Nichia company to analysis the effect of patent onmonopoly market. At the market competition point, we launch the analysis byutilizing the Semiconductor-lighting products life-cycle theory.Semiconductor-lighting products needs other technology supports besides the coresemiconductor tech, as semiconductor-lighting also belongs to combinationproducts. In fact, China owns large development space besides core tech market.Our nation companies own both advantage and disadvantage at these two aspects,opportunity coexisting with challenge. We reach the conclusion about the marketoriental force and the advantage and disadvantage on different competitor. Inconclusion, we divide the competitors into three competition strategic group andpaid much attention on each competition strategic group.Thirdly, the analysis on Semiconductor-lighting technology. Owning the technicaladvantage do not promise to reaping market share, profit or market landscape. It isthe probable relationship between these two hands instead of certain relationship.We still can not draw sufficient conclusion only from the present marketperformance about Semiconductor-lighting products and industrial technicalcompetition. So it is very necessary to make deeply analysis onSemiconductor-lighting industrial competition structure and competition force.After that, we come to a conclusion about the analysis and generalization. This isa description progress from macroscopical aspects to microcosmic aspects,involving with both macroscopical description to Semiconductor-lighting industryand microcosmic research on segment markets. It also make research oncompetition structure of Semiconductor-lighting tech within lighting industry,which intend to make a full description on the internal and external environmentof this new type technology and new product. On the basis of analysis oncompetition structure, the research on the competition force about the replacementof this new type tech product to traditional lighting source, which leads to anotherreview for this new type tech and product. By the analysis on competitionstructure, we meant to disclose the overall market situation, and give objective,silent and integrate clew. It is so necessary as new project continuing launchedand prosperous investment coming up to market.Finally, the research on micro-economic policy. This is also a combinationanalysis to macroscopically and microcosmic method. It is critical for cultivationand industry development. Resource allocated orderly and industry developedhealthily, which all by market competition. Both of these two things cannotdepend on market only. Market is a tangible force to use but nation policy is anintangible one to take. We can only prompt healthily development both thismarket and industry. National macroscopically policy can achieve integrate planon it, which will finally ensure the industry chain integrity and scale development.It needs the macroscopically policy support especially for Semiconductor-lightingthis new industry and new type product.It is useful for our full understanding by the research on national macro policy toSemiconductor-lighting industry. To make definite analysis on both advantage anddisadvantage on Semiconductor-lighting industry, which will be made properlyadjustment to it after in deep analysis.All these four aspects is an integration and also the progress to definition, analysis,...
Keywords/Search Tags:Semiconductor-Lighting, Market Analysis, Competition Structure, Strategy Group, Industry Development
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