The Marketing Strategy Of Qingxin Securities Business Dept In Nanshan

Contacting investor and fund-raiser ,the securities broker company is one of the most important intermediary in the capital market. The securities broker company provides services to the customer as its major function of operations. The healthy development of the capital market depends so much on whether the securities broker company functions normally. However, the securities broker company cannot healthily function without the help of market survey and market segmentation and it must satisfy the customer as far as it could. Then it plays the real intermediation of the securities broker company and promotes the prosperity and development of the capital market. On the other hand, with the development of the capital market and the perfect regulation system over it, as the competition among the securities broker companies is getting more and more furious, marketing then becomes more and more important in the daily life of the business activities among the securities broker companies. Given the capital market appeared to be the seller's market at its earlier stage, it then has completely changed to the buyer's market nowadays. The competition between the securities broker companies has already appeared, and will be more furious day after day. Except for the strength of the securities broker company, marketing tactics and marketing means also play a very important role in such a kind of competition. Therefore, strengthening marketing consciousness and stepping up the research of marketing are very important for the establishment of a securities broker company.At present the requisition for marketing theory of securities broker company is urgent and the marketing theory of the securities is scarce. This thesis directs against the market competition on the security market, the contradiction of the incomplete marketing system, regarding sales department in Qingxin Road of the Nanshan securities Co. Ltd as a major research object. Combining theory and reality, the realistic marketing of stock brokerage is unraveled through the alignment and analysis for the historical and the current data. Thus, identifying the reality of the development of security market of our country, the author uses...