The Strategy Alternative Of Special Passenger Railway

Special passenger railway is a new means of transportation introduced by rail department to strengthen the competitiveness in passenger market, which has some advantages such as high speed, high service quality and huge transport capacity and some disadvantages of low road net. Its main competitors are speedway and aviation, and aviation has speed advantage, speedway is more flexible. Thereby, it's very important to compare their competitiveness.Macro-economy and natural environment are the basic factor, which impact the effect of the communication means, so special condition chooses correspond transportation mean. In this chapter, there is some analysis about these factors such as the growth of the economy, residents' incomes, environment and energy sources, which have positive influence on special passenger railway, and some negative factors such as diversification of demands. Through analysis, the result that special passenger railway go with our conditions is obtained.In this chapter, there is some analysis on the structure of the passenger transportation to find some influence on special passenger railway. Then I compare the competitive advantages of the some main transportation means to approach their preponderant markets.In the final chapter, it' s necessary to use SWOT method to gain the strategy alternative of special passenger railway. Because the strategy alternative of special passenger railway is closely related to sites, so this chapter uses discrete choice alternative model to gain the approach to make an optimized site alternative to strengthen the advantage of the strategy alternation of special passenger railway.