The Study Of Bpr For Gmcc Gz Branch Key Account Management And It Plan

With the development of socialization of information and integration of globalization, the management based on specialized divisions is becoming tardy. Enterprises are more and more incompatible with modern business environment characterized by customer, competition and change. Consequently, Business Process Reengineering (BPR), a creative management, which conforms to social progress in reality, sticks no longer to principles of traditional divisions, on the contrary, it's thoroughly changed the current business process and restructured the organizations so as to achieve prominent improvement in cost, quality, service and efficiency which are crucial elements for assessment of enterprise's success.In order to strengthen market competitive power, the market structure of China telecommunication industry has been divided into "5+1". With the introduction of competition, the monopoly for telecommunication enterprises has been broken, that is, the enterprises have to compete in market economy. How to prevent pure price war from attaining considerable competitive advantages in the keen market competition environment? The only answer is BPR for key account management. Then how to formulate BPR for key account management in order to make key account management really become the advantages of variance competition strategies and enhance the overall competition capacity of enterprises, the theoretical circle is short of a set of effectual practical operation method.As an employee in Key Account Service Section of Guangdong Mobile Communication Co., Ltd., Guangzhou Branch, I advance that Business Process Reengineering (BPR) with the process as the core and the clients as the guide can thoroughly solve the problems of key client administration for Guangzhou Mobile basing on the investigation and study and analysis of the present of key account management for Guangzhou Mobile by introducing BPR ideas and using related theories. In accordance with operation characteristics and key accounts features in telecommunication industry, this thesis brings forth the new idea of "six-step process method" (first step: sub-dividing of key clients; second step: individuation client demand analysis; third step: drawing up program of individuation client demand;...