Supermarket Chain E-commerce Model Study

With the utilization of computer and the development of electronic commerce, various changes have taken place I all walks of the society. The retail trade is no exception. The retail trade has experienced the change from department store to supermarket; now general merchandise store (QMS) has become the main trend of the retail trade. With the economic exchanges between different places, the commodity circulation and information circulation have been sped up; the retail trade has shifted from individual operation to chain operation; GMS has also gained great dimensional benefit by chain operation. Chain operation attaches importance to standard and norm. It employs the organization principles of modem industry and production into the realm of commodity circulation, so that the coordinative capacity is improved and dimensional operation benefit is achieved. The achievement of the dimensional operation benefit of chain supermarkets is indispensable to the employment of electronic commerce. This is because that by may of informational technology, electronic commerce has improved the commercial operation efficiency between trading parties, realized the electronization of the data and information in the whole trading process may reduced the operation cost. There is, however, great difference between the development of electronic commerce abroad and that of China. This paper enumerates the cases of the employment of electronic commerce in chain supermarkets in both China and some foreign countries, in order to illustrate the mode of electronic commerce in China's chain supermarkets.On the theoretical plane, the paper argues that electronic commerce is the prerequisite for the achievement of the chain operation benefit of supermarket; on the realistic place, it introduces the employment of electronic commerce in the USA's Wal-Mart, Japan's 7-11 and Kmart, and Beijing's Fuxing Trading Center. On one hand, the paper illustrates the importance of electronic commerce to chain supermarkets from both thepositive and negative aspects; on the other hand, it analyses the employment modes of electronic commerce in the chain supermarkets in both China and some foreign countries, and deplores the modes of electronic commerce suited China's situation; in the third part, it puts forward three employment modes of electronic commerce for China's chain supermarkets, namely, Business to Business (B to B), enterprise intranet (INTRANET) and Business to Customer (B to C). When analyzing the three modes in detail, the author points out that B to C should be based on a sound foundation of B to B and INTRANET. Without effective B to B and INTRANET, the realization of enterprise's electronic commerce can only be engaged in idle theorizing. Through the argument of practical employment of electronic commerce in Changchun's HengKelong , the paper further expounds the realistic significance of the employment of three modes in China.