The Study Of Enterprise Competition Risks Problem And Institutional Precaution

Market economy is a kind of competitive economy. Thanks to the advent of new economy, the global competition will be intensified. Under this circumstance, the only way for the enterprises to develop is to engage in this competition actively and readily. However, competition is always accompanied by risks. Therefore, to inhibit these risks and minimize the possible loss are the aims pursued by every actor in market economy. Hence, confronting the integration of Chinese economy and international market, it becomes urgent and necessary to carry out researches on competition risks of companies, and the corresponding solutions to inhibit these risks.The paper intends to employ theory of enterprise competition strategy, of risks, and of principal-agent to analyse the competition risks confronted by enterprises, to aim at the perfection of corporate governance which can inhibit the risks of enterprises, to analyse the internal mechanism, such as the connotation, structure, classification, cause, characters, and system etc. of enterprise competition risks. By doing this, the author intends to probe further into the cause of enterprise competition risks, to find out the connection between the system of corporate governance and risks of enterprise competition, to ultimately put forward the conclusion that perfecting corporate governance will do improve the competition competence of enterprises and the corresponding suggestions to achieve the goal. To be specific, the paper is dividedinto six parts:Part One: Introduction. In this part, the author puts forward the purposes and significance of the paper, and its research clues, content, methodology and theoretical basis. Therefore, it can lay the foundation of the system of this paper.Part Two: Theoretical analysis. In this part, the author puts forward three theories: theory of enterprise competition strategy, of risks, and principal-agent, so that it can establish the solid foundation of this paper from the theoretical point of view.Part Three: Frame work of some concept. First, it points out the definition of competition risk, which refers to the possible economic loss incurred by the unexpected actual profit, differing from the expected one because of the uncertain factors in the market. Second, by analyzing the structure, classification, cause of enterprise competition risks, the author holds the view that the existence, cause and development of competition risks are the result of these interaction factor: risk factors, risk accidents, risk consequence. Competition risks can be classified as the dynamic speculative risk,as well as the combination of specific and general risks. It points out the scarcity and market economy are the fundamental cause of enterprise competition risks. The uncertainties of outer environment, outer market and conduct of the enterprise itself are the necessary condition of the cause enterprise competition risks. The paper does research mainly on the competition risks caused by the uncertainty of conduct of the enterprise. Finally, it makes an analysis of the representation and system of enterprise competition risks. Price competition risk, non-price competition risk, imitation risk, information risk and inner source risk are the manifestation of enterprise competition risks. In the author's opinion, any competition risk would transform to management risk and finance risk which have close connection.Part Four: The analysis of the connection of enterprise competition risks, decision and management system. By the interiority analysis of controlled competition risks, this chapter finds the magnitude of enterprise competition risks and the decision of enterprise, including decision of investment, fundraising, marketing which have the causality. Therefore, the stand or fall of a decision, in other words, the perfection of cooperate governance will directly influence the enterprise competition risks.