The Competitive Strategy Research Of Shandong Dongda Medical Rubber Company

The long-term development of the corporate is based on competitive strategy of the corportate. In serious competitive environment, how to find and implement the competitive strategy is the important problem to every company. This paper systemic analyzesFirstly, summarizing general development background of this factory; analyzing the world medecine rubber industry form three prats: production condition, sales information and the dirction of research development; analyzing the current situation of Chinese medecine rubber industry.Secondly, using Porter's five-force competitive theory to analyze the Chinese medecine rubber industry. According to analysis, confirm outside enviroment and development space of future development of Dongda medecine rubber factory.Thirdly, using value chain to analyze portrait advantage of Dongda medecine rubber factory. Analyze every part of value to find the key added value factors, competitive advantage and comparative inferior position. As a result, build the foundation for constructing the corporate competitive strategy.Finally, according to corporate continues competitive advantage and RBV research model, use SWOT method to analyze inside condition (SW) and outside condition (OT) to make sure the competitive position of Dongda Medicine rubber company. Shandong Dongda Medical Rubber Company adopts differentia competition strategy, and this paper puts forward the application method of strategy: go the way of science and technology...