The Diversified Operation Strategic Of QRRS

Along with China' Entry into World Trade Organization (WTO), We will directly face the globalization competition, which will give us not only new chance, but also more complicated competition environment in the coming year. CNR Qiqihar Railway Rolling Stock (Group) Co., Ltd (short for QRRS) as the cock enterprise of lorry is confronting the severe competition. Facing the new competition, how QRRS should do?By the research, comprehensive analysis on the diversification case of QRRS, and by collecting much domestic and oversea datum, the dissertation will make us know QRRS's interior condition and exterior environment, and make us find QRRS's Strength, Weakness, Opportunity, Threat. By researching the successful related factor of enterprise, such as the choice of the diversified industry, the entry manner and occasion etc., we obtain the diversification strategy on QRRS.I hope the dissertation can not only make us know the important role of diversification strategy in keeping and improving the competitive ability of an enterprise, but also provide the method and clue of making diversification strategy for national enterprises,...