The General Analysis Of The Moulding Of "Pseudo-environment" In The Process Of Brand Location Communication

The establishment and spread of brand location are the 2 basic steps in realizing brand location. This paper, based on the "pseudo-environment" theory, analyzes the realization of the brand location, proposes the moulding method of pseudo-environment in the realization of the brand location.Based on "pseudo-environment", brand location includes 4 parts: medium, audience, medium- environment, psychology- environment. Information gradually form the concept that become brand location in the audience' minds.The moulding of pseudo-environment in brand location, is regarding the information arrows as their veins, and is based on the effects of the four elements in pseudo-environment. This paper proposes the moulding procedures in the process of brand location: 1.Investigation of psychology- environment and realistic environment. 2.The design of the communicating contents.3.Choices and combination of the media.4.Focus on communication, conquering the hearts is the best policy.