| The yield of China' s paddies exists at the head of the world. From 1993 to 2002, the average yield is 187 million tons per annum, which occupies 34 percent of the total output of the world and witnesses the vital footing in the paddies market of the world. However, in 1984, the yield of China' s paddies reached 4, 070 million tons and each resident possessed 390 kilograms. As a result, it was difficult to sell foodstuff in some regions and the inferior foodstuff overstocked. In addition, China will fully enable people to lead a comfortable life in the future score years of the 21st century and the GNP of each resident will rise from 800 dollars to over 3000 dollars, which indicates that the quantity of rice cannot fill people' s need and people pursue something more desirable such as healthy and nutritious food.The writer attempts to analyze and summarize the item of JJ Rice Processing Enterprise by evaluating its original intention of development and its effect, combing macro-economics, micro-economics, management, the theories of marketing and related theories within investment evaluation, and making use of various effective tools ,and measures including social survey, data index, finance estimate and plan, net current value method, internal guerdon rate and the recovery period of investment and balance analysis of profit and loss.In conclusion, the writer elaborates and analyzes the following aspects about the item.(1) the introduction of construction background, the analysis of the other companies which implement the item, the market elaboration of...
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