Market Research Of Passengers Transportation Investigation And Strategy Investigation

With the developing of our community economy, the system of planned economy has gradually changed into market economy system, the railway passengers transportation organization mode which is working under the planned economy system for a long time will face the new challenges, on one hand, it unfits the changes demand of new history period, on the other hand, the grow up and the rapid development of other transportation modes scramble for the limited passengers transportation market.In order to search after the new railway passengers transportation pattern which is under the market economy mode, using the theory of market management and vendition to research the railway passengers transportation market of Tong Liao, on the basis of researching, going along railway passengers transportation market management and vendition countermeasure investigation, in order to get correct management and vendition decision-makingThe thesis divides into nine chapters to discuss , first , it depicts the basis theory of market management and vendition, nail down the concept of market and market management and vendition it analyses the environment of market management and vendition and the character behavior of the passengers and discuss choosing pattern of market subdivision and goal market ,.according to the control the market research methods to research and analyze TongLiao railway passengers transportation market, finally contrapose the management and vendition of TongLiao railway passengers transportation market brings forward countermeasure and measure.