| Get in touch with the reality requirement of enlarging domestic requirement and pushing economic, and face the opportunity of urbanization and population aging. We fully develop the market of the tourism of the aged, especially develop the fitness tourism which have the aid of sports resources. It is not only stimulate the economic growth, but also satisfy the advanced requirement of life of the aged. At the same time, as a branch of market in tourism market, the fitness tourism of the aged and fitness of people complement each other, so we use their mutual-action to realize the health aging, to promote the reality of the well-off society, and to solute the population sustained development.Various methods are used in this study such as logical analysis, interviewing, consulting references and questionnaire. First, this research aims to define the concept of fitness tourism. It makes use of the knowledge of sociology, market and tourism to analyze the current of urban aged-people in Hunan. Through research the influential factors of the old consumers of fitness, then find the status of urban aged-people fitness tourism consumptions, and analyze the subjective and objective factors. After mastering the status, then discuss the trends of fitness tourism and suggest the strategies for the development of the aged-people fitness tourism in Hunan.The study concludes that, The participation of sport tourism is not correlated with consumers' gender, showing the equity of genders. There professional variations in the participators of fitness tourism in Hunan. Most of them use their money self to travel. Most of Hunan urban aged-people' fitness tourism consumptions are for developing body quality and life quality, entertainments, leisure and experiencing culture and history. This show the influence of pluralistic aims. Doing factors analysis for Hunan urban aged-people fitness tourism consumption, this research has found several influential factors, consumer factor is the most...
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